The knock-on effect of the pandemic left parent and pupil confidence in tatters.
And the facts were more than concerning.
Pre-COVID, attendance rates in Pembrokeshire averaged 94-95%.
Attendance levels during COVID declined to 83-84%.
That’s 158,000 less days of school attended in ‘21/’22 compared to two years prior.
Cowshed was taken on to create a bilingual campaign targeted primarily at parents living in the rural county of Pembrokeshire to reverse the trajectory of poor attendance.