From a vision in a Cowshed on the family farm in 2014, to one of the fastest-growing companies in Wales, Vicki has created a communications agency that prioritises people and purpose before anything else. In little over a decade, the business has grown from a team of one, to a team of 40, and is now recognised as one of the leading creative communication consultancies in Wales. It is Vicki’s dedication to her clients, her team, and her lifelong desire to make a positive difference in people’s lives that ensures everything delivered by Cowshed has true meaning, value, and impact.

If you need to inspire action, whether that be raising thousands of pounds in a day, encouraging a nation of parents to claim their free school meal, or getting enough signatures on a petition to change a law, Kate’s strategic thinking will enable your organisation to reach all desired outcomes, and then some. Kate oversees every campaign Cowshed delivers with integrity and meticulous attention to detail. Her client liaison is second-to-none, with her empathetic, diplomatic and honest approach.

Charlie brings years of agency experience, a love of people and a passion for process to her role as Chief Operating Officer. In her first three years at Cowshed she built a team of sector-leading creative specialists at Cowshed who are more than ready to make your ideas a reality. Now, she ensures we operate the business with meaning from how we set up contracts to the processes our team need to thrive. Charlie leads our Media Cymru funded research and development project to make the media industry more accessible. 

Huw joined Cowshed after a decade making award-winning television documentaries and films for international broadcasters. An alumnus of the BBC’s prestigious New Documentary Directors scheme, he has over thirty broadcast credits to his name, with work streaming on BBC iPlayer, Amazon Prime, and Disney+. Driven by a belief in the power of creativity to spark change, Huw pivoted into the world of creative communications to explore new ways of telling stories with purpose. Huw combines storytelling expertise with strategic thinking to develop original, impactful campaigns - from bold stunts to powerful films.

Holly has an exceptional skillset when it comes to campaign monitoring, evaluation and development. Her ability to analyse media outputs through recognised international frameworks provide our clients with solid reassurance that the work we do is always measurable, effective, and represents excellent value for money. Astute, attentive and considered, Holly listens carefully to client needs and always digs into the detail to devise impactful solutions to tackle topics such as curriculum reform, women’s safety and better outcomes for care experienced children and young people.

Driven by data, Maria delivers campaigns with the same determination, dedication and discipline she applies to her marathon miles. An Estonian, living in Wales, learning French, her linguistic skills are meticulous. With experience in arts marketing, environmental packaging and education, Maria is a strategic communicator who will be deep in the detail to get you results.

Not afraid to ask the big questions nor sit with the sometimes uncomfortable answers, Shaunna thrives where facts meet feelings. From corporate meeting rooms, higher education halls and live radio studios, she has spent her career translating complex and challenging topics into conversations that connect, engage and inspire. Shaunna works with our public and private sector clients and their networks - from service users to senior executives - to create campaigns with meaningful outcomes for everyone.

Cowshed is the home of Charlotte’s career in campaign planning and management, where leading a classroom of teens, going out on police duty and managing a 2,000+ mile relay race is all part of her day job. Charlotte takes her healthy competitiveness, team camaraderie and persistent professionalism from the cricket field to her campaigns, going above and beyond to secure her clients award-winning results.

When Ben started at Cowshed as an intern back in 2022, his infectious energy and deep passion for planning, executing, and evaluating campaigns quickly landed him a permanent role. Since then he’s delivered some of our most recognised experiential events and charity campaigns. An adaptable, out of the box thinker, there is no hat Ben won’t try on to get his clients results.

It’s a real skill to be able to walk into a room full of strangers and leave an hour or two later knowing rather a lot about each person you just met. But with her exemplary facilitation skills, Tahnee achieves this feat regularly. With a background in community arts and education, Tahnee heads our community insights team. There is no corner of the country Tahnee and her team won’t visit, to listen and learn from the audience at the heart of every campaign.

Inquisitive by nature - the trait of a former music features writer - Sam has an innate ability to connect with people and adapt to the communities he works in to amplify voices. With a deep understanding of Welsh culture and the Welsh language, Sam makes everyone he meets feel at ease. From talking to perpetrators of violence to consulting with residents on changes to their towns and cities, there is no topic Sam won’t get to the core of through a genuine respect and attention to contributor experience. This makes him an integral part of Cowshed’s mission to create campaigns that are people first.

A multidisciplinary artist, Ashrah’s experience lies in creating voices for communities, rooted in her Welsh-Somali heritage. Her studies focused on the representation of Black women in the media. She has worked with the BBC on a short film about Cardiff’s Somali community. And her photography has been exhibited in galleries across the UK. She uses this experience and passion daily to develop creative, inclusive community engagement and creating safe spaces for people to talk comfortably about the topics most important to them.

Elle is a Campaign Manager passionate about people and place. She creates community-focused campaigns that put people at the heart of change. Studying French and Spanish showed her how to connect with different types of people and opened her eyes to the power of communication: something she brings to every project, helping communities feel heard, valued, and part of the story.

From Savage x Fenty to Foster Wales, Amy’s breadth of experience in media planning and buying is extensive and varied. Amy knows the paid media sector inside out and has cultivated strong working relationships with a huge array of suppliers over many years. Using community led insights alongside bespoke client objectives, Amy can pinpoint the best activations for your campaigns, to cultivate guaranteed return on investment, and most importantly, brand awareness and trust.

With over 10 years of digital marketing experience, Gee brings her innately analytical nature to every campaign. Data-driven decisions are at the heart of her strategies to ensure you engage the right audience, cost-effectively, at any budget. Taking an audience-first approach, Gee has recruited teachers, encouraged parents to sign up for free school meals, delivered registrations for charity events, and so much more.

Esyllt has over two decades of experience in PR, marketing and creative copywriting in both Welsh and English for local and global clients from the Tata Group to Delta Airlines - tackling topics with humility, hiraeth and humour. An over-sharer in the best possible way, Esyllt works with government to coin new terms and phrases in Welsh, has lectured in Business and Marketing at South Wales University and Cardiff Metropolitan University and is co-founder of a mentoring scheme for stand-up comics with Kiri Pritchard-McLean.

Whether out giving industry talks, getting into the thick of a new brief or working on her very own typeface, Maris is never far from exercising her creativity. Attentive, explorative and solution focused, Maris understands the responsibility design has in society, driving her to create work that doesn’t just look good, but does good too. She takes the time to go beyond the brief, get creative on paper first and challenge the status quo to develop brands with meaning.

A first-language Welsh speaker from north Wales, Creative designer, Cari Williams is well-versed at coordinating bi-lingual campaigns. She enjoys collaborating and is always on the lookout for innovative design ideas. Cari prides herself on her keen eye for detail, ensuring work is produced to a high standard and consistently delivers engaging marketing campaigns. Bringing stories to life through design and knowing it will make a genuine contribution to meaningful campaigns is important to Cari.

Fiona cut her teeth in the world of TV and theatre where she built a wealth of experience and skills across a number of areas, including production and event management, client and artist liaison and health and safety. Turning creative concepts into reality is what Fiona does best. The bolder the idea, the better. With a real knack for problem solving, there’s no deadline too tight or budget too small for Fiona to work her production management magic. If it requires a spreadsheet and a risk assessment, she’s in her element.

From London to Berlin, like Wil, his work is global. He’s edited documentaries, short films, adverts, and social media shorts for channels including National Geographic TV, BBC iPlayer and S4C, and clients such as Adidas, Calvin Klein and Siemens. Now back in Wales, Wil is using the language of his homeland to craft bilingual video content narratives and produce visual stories that attract attention and evoke emotion.

Open the doors to Cowshed and you will be met by a vibrant welcome, as there are very few visitors our People & Place Manager, Fiona doesn’t make feel instantly accepted. A true people champion, she will have you chatting about life in all its facets in no time. Dedicated to nurturing talent and making our open office just that - open and inclusive - Fiona supports employees throughout their time with the company, making sure everyone reaches their potential by feeling safe, respected, and valued in their work.

Elliw is an accomplished journalist and team leader with over 15 years’ experience at the BBC, working at the heart of national news and current affairs. Born and raised in the foothills of Eryri, Cymraeg is pivotal to all she does in life and work. As a reporter, producer and leader, she has delivered high-impact journalism at pace, managing and producing major national events and playing a key role in the production of Newyddion S4C, the channel’s flagship news programme. Passionate about policy, people and place, Elliw brings clarity, curiosity and strategic thinking to every project. With the client at the heart of all decisions, she is known for her sharp editorial judgement and calm leadership under pressure. An avid consumer of news and current affairs, Elliw’s finger is firmly on the pulse of what works, when - and why. .

A natural connector with a curious mind, Anna thrives on bringing creative ideas to life. Kicking off her career in book publishing, she developed a sharp instinct for storytelling and a knack for shaping messaging that truly resonates with its audience. Anna believes the strongest campaigns come from dynamic conversations, asking the right questions at the right time, and understanding the people we're reaching. A self-proclaimed pop-culture fiend and musician on the side, she brings creative flair and rhythm to every brainstorm, infusing campaigns with energy, imagination, and just the right cultural pulse.

Lyndon is a true designer at heart but also a wannabe architect, and part-time furniture restorer. Always happiest problem-solving at the intersection of design and business. As a true all-rounder, Lyndon is invested in the bigger picture, a firm believer that authenticity and honesty is where the value lives. As Cowshed’s Design Lead Lyndon ensures the quality and development of the creative team. Delivering impactful creative outputs, crafted to the highest quality, ensuring maximum value and impact that promote positive outcomes for business transformation, with the audience firmly front of mind, using a blend of insight, experience, feeling and passion.

Ronnie joined Cowshed after a few years of working across various different roles in film, tv and social media. She creates thoughtful, story-driven films and campaigns that centre real people and real moments. Passionate about meaningful narratives, strong craft, and content that cuts through without feeling forced for the sake of it.