In Autumn 2022, Wales started the rollout of free school meals to all primary school children – a UK first. And free school meals aren’t the only provision available to low-income families. The School Essentials Grant helps with uniform, school kit and stationery.
Knowledge among eligible families of the support available was limited:
- Less than 20% of parents had applied for the Schools Essentials Grant.
- Nearly two-fifths of parents didn’t know help with classroom essentials was available to them.
- 67% of parents had never claimed free school meals.
To make sure everyone knew about the support available, our task was to launch a bilingual communications campaign for Welsh Government Education.