Every year, FOR Cardiff – the business improvement district for Wales’ capital – surveys members to understand challenges to develop its strategic priorities. Growth in homelessness and a desire for businesses to provide meaningful support repeatedly topped the list.
FOR Cardiff approached homeless charities across the city to create a partnership approach to tackling the issue and Cowshed was brought into develop a creative solution to improve the issue.
Our core objectives were to:
- Create a campaign to bring businesses, homelessness charities and the public together on the issue
- Public embrace the campaign and alternative way of giving with £1,000 raised (based on campaign of a similar type in Bristol)