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Cowshed’s Black, Asian and Minority Ethnic internship opens for second year

At Cowshed, we deliver campaigns that work, for clients we love and causes we believe in. But to do this well, we must ensure our team is balanced and representative of the society in which we live. That is why we are committed to breaking down the barriers to entry into our industry.

According to a Welsh Government report issued on 22 June, ‘Coronavirus and the Black, Asian and Minority Ethnic population in Wales,’ 5.9% of the population across Wales identify as Black, Asian and/or Minority Ethnic.

This rises to 19.8% in our home town of Cardiff. Proportionally, that would account for one in every five members of staff. We must continue to do more to fly the flag for diversity and we are committed to reach, at the very least, a 1 in 5 ratio across our workforce.

Last year, we launched our internship specifically for people from Black, Asian and/or Minority Ethnic backgrounds, and we’re going to run the internship again this summer. Even though times are uncertain and life is tough, we know how big a difference this programme can make.

Alongside this internship, we have set up a work stream specifically to champion diversity and inclusivity across business and have made a commitment to gain Blueprint status by the end of this year. There will be lots more to come on this in the weeks and months ahead.

If you are from a Black, Asian and/or Minority Ethnic background then we want to hear from you. You may be:

– In work and wanting a change
– Out of work and wanting a fresh start
– A school or university leaver who wants to learn more about the industry

Whatever your situation and age, you can now apply for an internship in either our Creative Studio or our Campaign Team.


What happens in the Creative Studio? Design, graphics, film, photography, animation, web design, web developing.

What happens in the Campaign Team? Strategy, media relations, marketing, digital marketing, copywriting.


The Programme

We will provide a paid 12-week programme for two successful applicants.

You will be fully immersed in either the Creative or Campaign Team, working as part of that team.

We will set out your role for the first few weeks, but then we’ll leave it to you and your team members to discuss which elements of the integrated agency life you want to learn more about. That way, you will be able to confirm your strengths and where your interests lie.

You will gain direct experience across all of our clients, working on some of the largest campaigns in Wales right now for Welsh Government, Social Care Wales, National Adoption Service, Mind Cymru, The Open University, Development Bank of Wales and The Morgan Quarter.

This internship is only for those from Black, Asian and/or Minority Ethnic backgrounds. You’ll need be able to work from home, but be able to travel to the office in Cardiff when needed.

To apply, please email us 500 words about why we should choose you before 17th July. Please do not provide a CV.  Emails should be sent to

We aim for the internship to start in August and run for a 12-week period.

What does Nadia, one of our previous interns, say about the programme?

“I was initially drawn to Cowshed’s BAME internship scheme for two main reasons: I really loved the agency’s cause-driven ethos, and I appreciated their dedication to making their campaigns and their team more representative. I was completely new to PR, but I had a willingness to learn as much as I possibly could within those three months.

Throughout my internship, I was able to work across many of Cowshed’s clients from the public to private sector, as well as not-for-profits, and I was immediately given opportunities to work on real projects: writing newsletters and press releases, creating compelling social media content and web copy, and contributing to many creative brainstorms, all of which gave me a well-rounded view of the industry by the end.

The internship was a huge learning curve for me, both professionally and personally. I’m a naturally anxious person so I had worries about working in an office environment. But from picking up the phone for the first time to meeting clients in person and even filming myself on camera, it definitely helped me grow in confidence and I was always made to feel like I was part of the team and not just another intern. After three months, I was offered a permanent position as Campaign Assistant and I’ve been here ever since!”

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