Last night, at the Royal Lancaster Hotel in London, we stormed the UK’s CIPR Excellence awards.
We won six awards in total. Two for our work with long term client, Foster Wales, two for our hyper local integrated campaign with Welsh Government that helped make families aware of the eligibility for Free School Meals and one for our campaign to end violence against women. We also received the Certificate of Excellence in the Consultancy of the year category.
The CIPR Excellence Awards are the industry leading awards that recognise impactful and change-making campaigns from around the UK.
Cowshed’s founder and managing director Vicki Spencer-Francis, said: “It was Cowshed’s 10th birthday yesterday and we wanted to have a special evening in London. We are blown away by just how special and recognised we were. Taking centre stage at these prestigious UK awards, really is something that our whole team is incredibly proud of.”
“Over the past 10 years we’ve built an exceptional expert team who work hard, know their stuff and are passionate about working with meaning for clients that we love. It’s a recipe that seems to be working and that we hope to build on over the next 10 years.”
We also celebrated an exceptional night at the PRCA ceremony in Wales last week and we were delighted to receive five awards, including Cowshed being named Wales’ Large Consultancy of the Year.
Here are the CIPR excellence awards in full:
Public Sector Campaign – “Bring something to the table” for Foster Wales:
This campaign effectively tackled the urgent need for foster carers, achieving a 35.8% increase in enquiries and 143 more families going through the process of becoming foster carers.
- The authentic voices of existing carers made the campaign resonate deeply, encouraging more families to consider fostering.
- Insights informed the planning of this carefully thought-out integrated campaign.
Low Budget Campaign – “These are our voices” for Foster Wales:
Grounded in the real experiences of young people in care, leading to an emotional insight the campaign was built around.
- The insight was brought to life in a touching way, standing out in terms of recruiting more local authority foster carers.
Education Campaign – “Help with school costs” for Welsh Government Education:
The campaign delivered critically important outcomes in a landscape where parents face financial strain and children miss meals.
- Utilized a range of tactics, sparking national awareness and greater participation in Free School Meals applications.
- Simplified the process for parents, resulting in 99% awareness, 24% more parents registering, and 53% more applying for the School Essentials Grant.
Best Channel Delivery – “Sound” for Welsh Government:
Authentically addressed a sensitive subject, male-on-female violence, through thorough audience research.
- The innovative channel strategy connected with young men compassionately and authentically, ultimately changing behavior.
PRCA Awards
- Large Consultancy of the Year
- Digital and Social Media Award for Sound, with Welsh Governmnent
- Event/Launch of the Year for City of Arcades: The Game, with FOR Cardiff
- Integrated Campaign of the Year for Sound, with Welsh Government
- Low Budget Campaign for ‘These are our voices’ with Foster Wales
