This White Ribbon Day we are proud to announce a three-year contract with the Welsh Government to deliver communication campaigns that support the national commitment to ending Violence against Women, Domestic Abuse and Sexual Violence (VAWDASV) in Wales.
We set up the agency in 2014 specifically to deliver creative campaigns that make a big impact in diverse communities and for causes the team believe in. And this contract win couldn’t be more aligned to our values.
This contract will see us work in communities, with businesses, organisations, the third sector, and most importantly with survivors, to make Wales the safest place to be a woman, by undermining and de-normalising the environments in which domestic abuse, harassment and violence take place.
And as Wales continue their historic run in this year’s football World Cup, Cowshed, Live Fear Free and the Football Association of Wales have joined together with the ‘Red Wall’ of Wales to send a clear message to the world – we’re blowing the final whistle on violence against women.
We’ve released a specially produced video, featuring 11 female members of the Red Wall signalling that ‘Ry’n ni yma o hyd’ – we are still here – for everyone who has, or is, experiencing violence or abuse.
The video includes a new cover of Yma O Hyd, the official song for Wales’s World Cup campaign, sung by Welsh musician Bronwen Lewis and videography from Cardiff based sisters, Elena and Sofia Costa.
You can watch the full video in English here, and Welsh here.
Vicki, Managing Director of Cowshed said: ‘I made a promise to only work on causes and campaigns close to our hearts – that we could believe in. We’ve stuck to that promise and built our reputation of creating impactful campaigns that make a positive difference to people across Wales and the UK.
Campaign Director, Beth Edwards, who will lead our work on VAWDASV, has today been unveiled as the first survivor ambassador for the charity Calan Domestic Violence Services. I’m incredibly proud of Beth and I’m proud of our approach to put those with lived experience at the heart of our campaigns.
This White Ribbon Day we support #TheGoal to end domestic violence against women and we make the pledge, that we’ll pour every bit of our creativity, energy and insight into making sure our work with the Welsh Government supports real change in Wales for the better, for everyone.’
Speaking about her appointment Beth said: ‘Calan DVS improves and ultimately saves a significant number of lives in South Wales and beyond, every single day. One of those lives, was mine. I am so proud to become the first survivor ambassador for this charity, and promise to use my voice to make sure everyone knows what a vital service they provide.
Thank you also to the Welsh Government for putting the experience of VAWDASV survivors at the heart of their communications strategy. Cowshed look forward to working with you to end gender-based violence.’
For more information, help and advice around violence against women, domestic abuse and sexual violence visit: Live Fear Free helpline | GOV.WALES.
