Public Health Wales
Helping more people in Wales stop smoking
To create a campaign that increased the number of people using the Stop Smoking Wales service.
What we did:
- Created and implemented Wales’ largest fully integrated communication and marketing campaign to encourage people in Wales to stop smoking.
- Developed an innovative video blogging partnership with Media Wales, using campaign Heroes to tell the reality of quitting smoking
- Worked with seven quitters across Wales to tell the real time story of quitting smoking.
Within a six-month period:
- Visits to the Stop Smoking Website increased by 24%
- Appointments made to see Stop Smoking Advisors increased by 27%
What we love about Public Health Wales:
Their commitment to the health of the nation.