Public Health Wales

Helping more people in Wales stop smoking


To create a campaign that increased the number of people using the Stop Smoking Wales service.

What we did:

  • Created and implemented Wales’ largest fully integrated communication and marketing campaign to encourage people in Wales to stop smoking.
  • Developed an innovative video blogging partnership with Media Wales, using campaign Heroes to tell the reality of quitting smoking
  • Worked with seven quitters across Wales to tell the real time story of quitting smoking.


Within a six-month period:

  • Visits to the Stop Smoking Website increased by 24%
  • Appointments made to see Stop Smoking Advisors increased by 27%

What we love about Public Health Wales:
Their commitment to the health of the nation.