Smart Energy GB

The voice of the smart meter rollout in Wales

smartenergy

To raise awareness of the smart meter roll out across Wales.

What we did:

  • Developed a media relations strategy to announce that ‘Smart meters are coming to Wales’
  • Spoke to key media titles to identify the information their audiences would be interested in
  • Developed a simple Q&A to accompany the release to dispel any myths.
  • Provided regional case studies and great pictures of people who have already had a smart meter fitted and are seeing the benefits

Results:

  • Secured 41 pieces of coverage, 4 national TV (+300% on KPI), 6 national radio (+600% on KPI) 4 national online, 1 national print, 25 regional print/online (150% on target), 1 welsh language, creating 7,601,150 opportunities to see.
  • 90% print and online articles included links to website and 95% of articles included one or more key message.

 

Why we love working with Smart Energy GB:
Their creative approach to promoting how people can take control of their energy usage.