Smart Energy GB
The voice of the smart meter rollout in Wales
To raise awareness of the smart meter roll out across Wales.
What we did:
- Developed a media relations strategy to announce that ‘Smart meters are coming to Wales’
- Spoke to key media titles to identify the information their audiences would be interested in
- Developed a simple Q&A to accompany the release to dispel any myths.
- Provided regional case studies and great pictures of people who have already had a smart meter fitted and are seeing the benefits
- Secured 41 pieces of coverage, 4 national TV (+300% on KPI), 6 national radio (+600% on KPI) 4 national online, 1 national print, 25 regional print/online (150% on target), 1 welsh language, creating 7,601,150 opportunities to see.
- 90% print and online articles included links to website and 95% of articles included one or more key message.
Why we love working with Smart Energy GB:
Their creative approach to promoting how people can take control of their energy usage.