Six weeks, five huge regions across the UK – one amazing Sport Relief campaign.
Today marks the final day of Sport Relief – and what a campaign it’s been.
Whether it was witnessing Gareth Thomas falling out of a plane with OAPs, or visiting awe-inspiring, Comic Relief funded projects, Cowshed has had the privilege of working with some truly amazing people for a great cause across five key regions of the UK. Here is a roundup of activity in the last six weeks. No wonder we’re tired!!
It’s been a hive of activity in Wales with stepping challenges from Welsh Girl Problems, hilarious walking maps from Welsh Dai Llama and Visit Wales’ quest to find the most breath-taking place in the country to rack up those steps.
With the help of Arriva Trains Wales, we got morning commuters train-ing on board the Sport Relief express from Barry to Cardiff. Conductors pranced up the aisles and travellers two-stepped their way to work giving Wales the push they needed in the last week of the billion steps challenge.
In the West of England, we’ve visited projects with the BBC including The Balsam Centre, working with maternal mental health and The Harbour, providing counselling for those experiencing grief and illness.
Bradley Gunn Raver, an inspirational individual with a constant spring in his step, hosted a Sport Relief Breakfast Party in Bristol’s Millennium Square. Despite having Asperger’s and social anxiety, Bradley is the life and soul of the party and positivity prevailed as commuters stopped on their way to work for a morning boogie.
Ben Smith, famed for running 401 marathons in 401 days, visited Creative Youth Network, a Comic Relief funded project working with disadvantaged young people. His inspirational speech on mental health was a real eye opener for the young people, motivating them to be the best they can be.
Rounding off the best in the West, Bristol Sport are doing one last push for steps as their basketball, football and rugby players take to Ashton Gate in a head-to-head challenge to raise some much-needed cash.
Birmingham was treated to a disco with a difference as shoppers gathered next to the Bullring’s iconic Bull for a lunchtime bop. Passers-by joined instructor Rebecca from Disco Fitness TM as she danced the hour away to up the West Midlands’ step total.
Inbetweeners star Tamla Kari paid a visit to local Birmingham project New Heights to find her inner zen at a Tai Chi class for the elderly, meanwhile BBC Midlands Today are on the last day of their presenter challenge, walking 125 miles along the Midlands’ canal network for their Peaky Pentathlon.
Down South, Plymouth Argyle kicked off Sport Relief with a warm up in their merchandise and defender Gary Miller had a kick about at Comic Relief funded project. Plymouth Hope FC promotes social inclusion through sport for asylum seekers and they ran rings around Gary!
Visit Cornwall and other influencers have been busy calling out for the people of Cornwall to vote for their ‘Most Stunning Place to Step for Sport Relief’ over the last six weeks. With almost 80 photos posted on Instagram and thousands of likes, Cornwall’s Porthcurno took the Sport Relief crown.
Last but not least and a new region for Cowshed, it’s been all go in Northern Ireland. We’ve taken the BBC to dance classes for older people in Derry and held Paralympic swimmer Bethany Firth’s gold medals at a project supporting young people with mental health issues in Belfast.
Social influencer Tiffany Brien contributed hugely to Northern Ireland’s step total, managing to convince 266 people to join her team and collecting a massive 24.8 million steps!
On top of all of this, we worked with Comic Relief’s longstanding partner Sainsbury’s to launch their official Sport Relief merchandise in-store. We spent the day dancing through the aisles, shimmying with shoppers and doing the trolley tango with Strictly Come Dancing star, Gemma Atkinson.
Talking of social influencers, we’ve managed to get some amazing people on board including Slummy Single Mummy, Claudia Fragapane, Healthy Fit Mum, Brum Hour, Ministry of Sound and Mixmag to name a few.
Here’s to another amazing year working with Comic Relief, it’s been a whirlwind of a campaign but we’ve loved every minute.