Stop Smoking

Helping more people in Wales stop smoking

To create a campaign that increased the number of people using the Stop Smoking Wales service

What we did:

  • Created and booked bilingual radio and TV adverts a for a three-week period
  • Developed an innovative video blogging partnership with Media Wales, using campaign Heroes to tell the reality of quitting smoking


Within a six-month period:

  • Visits to the Stop Smoking Website increased by 24%
  • Appointments made to see Stop Smoking Advisors increased by 27%

What we love about Public Health Wales:
Their commitment to the health of the nation.