To create a campaign that increased the number of people using the Stop Smoking Wales service
What we did:
Created and booked bilingual radio and TV adverts a for a three-week period
Developed an innovative video blogging partnership with Media Wales, using campaign Heroes to tell the reality of quitting smoking
Within a six-month period:
Visits to the Stop Smoking Website increased by 24%
Appointments made to see Stop Smoking Advisors increased by 27%
What we love about Public Health Wales: Their commitment to the health of the nation.