Cowshed wins coveted National Trust and Smart Energy GB briefs
Cardiff-based communication agency, Cowshed, wins two major new clients and moves office – all within the first month of 2016.
The National Trust and Smart Energy GB join Cowshed’s impressive list of clients that include Comic Relief, Skills for Health, Brace’s Bakery, Abergavenny Food Festival and Hang Fire Smokehouse. Both new clients were won through competitive pitches that saw them up against some of the biggest communication agencies in Wales.
Cowshed will create six themed media moments to coincide with the UK wide National Trust marcomms strategy to inspire more families and adults to explore National Trust sites, from historic houses and gardens like Erddig and Dyffryn to the dramatic coast and rolling countryside that the Trust cares for in Wales.
Working with Smart Energy GB, the team will develop a high impact PR and media strategy in Wales to inform the nation about the roll-out of smart meters and inspire the Welsh public to embrace the new smart technology that will help them save money and manage their energy consumption.
Kenneth Smith, PR and Communications Consultant for National Trust, Wales said, “Cowshed’s ethos fits wonderfully well with that of the National Trust and we believe they will help us effectively tell our story in Wales and beyond. We were especially impressed by the team’s fresh and inspiring ideas, and we’re looking forward with great enthusiasm to a creatively fulfilling relationship.”
Fflur Lawton, Head of Policy and Comms, Wales at Smart Energy GB said, “The national smart meter roll-out is one of the most important infrastructure projects of our generation. Smart meters are an essential technology upgrade, and it’s our task to help everyone in Great Britain understand their meters and how to use them to get their gas and electricity under control. We were immediately impressed with Cowshed’s approach to the exciting task in Wales, along with the team’s creative ideas and previous experience and we look forward to working with them.”
To cap an action packed month, Cowshed has also moved to a central Cardiff location overlooking the iconic Cardiff Castle.
Vicki Spencer-Francis, MD of Cowshed said, “We’ve had an incredible start to 2016, surpassing all our expectations. We are committed to working with organisations that make a positive difference to society and are single-minded in this approach, only working with clients that share our ethos of doing good things for good people. It’s a mantra that we live by; it’s what drives us and what makes us stand out in a crowded market place. I’m over the moon that our new clients and team members share this vision.
“The Cowshed team is committed to using communication for good and delivering at the highest level for our clients. Our recipe seems to be working and I am confident that we will continue to build on our success in our new central Cardiff office.”