Cowshed win gold for the ‘Save the Herd’ campaign
Cowshed have once again taken home gold at the annual Chartered Institute of Public Relations (CIPR) Pride Awards 2017.
We are extremely proud of what we do, the organisations we work with and the causes we are humbled to promote. So, to take home gold for ‘Low Budget Campaign’ for our ‘Save the Herd’ campaign in partnership with the National Trust is fantastic. We work tirelessly to deliver innovative and engaging campaigns that are more than just PR – campaigns that challenge the boundaries of the marketing mix, behaviour change and ultimately, campaigns that make a difference to communities.
CIPR judges commented;
‘This campaign helped to get the whole population of Wales behind it. It was creative, fun and engaging – using humour to get across a serious issue of preservation that garnered huge public support. As referred to in the entry, it really is a story of lasting legacy and one that captured the hearts of the judges’
We’ve had a fantastic three years in business and aim to do everything to ensure progress year on year. That’s why recognition from CIPR is so important for us. Not only did we take home gold, we also secured three silver awards for; Not-for-Profit Campaign (Save the Herd), Arts, Culture or Sport Campaign (Swn Festival: the hub of music in Wales) and Outstanding Small Public Relations Consultancy.
Cowshed’s Managing Director Vicki-Spencer Francis commented;
‘Winning gold in the low budget campaign shows you don’t have to have clients that pay thousands of pounds to deliver campaigns to make a difference. We work with organisations large and small with a variety of budgets and our creativity with the budget is the most important thing. Three years in and we continue to grow our reputation in the sector in Wales. We couldn’t be more delighted’
To find out more about our work and the campaigns we work on, check out our client case studies here. If you think we can help you with an up an coming campaign or project, feel free to get in touch, we’d love to hear from you.