Cowshed shortlisted for BIMA award for digital innovation
Cowshed has been shortlisted for a prestigious BIMA award for digital innovation for its work on the Give DIFFerently campaign with FOR Cardiff, Cardiff’s Business Improvement District. Cowshed is the only Wales based agency to feature on the shortlist.
Founded in 1985, BIMA is Britain’s digital community and one of the most widely respected names in the digital industry and the longest standing digital awards celebrating the best of British digital work pushing the limits of innovation, craft and impact. The winners will be announced at a formal ceremony in London on Thursday 13th September, with Cowshed up against diverse campaigns including Adidas and Gordon’s gin in the category, Communications and Content: Innovation.
Vicki Spencer-Francis, Managing Director of Cowshed, says: “We are proud that Cowshed is being recognised nationally for its digital innovation and campaigns. Cowshed is passionate about campaigns that change people’s lives and Give DIFFerently is a great example of where we have used our expertise and worked with partners to really improve people’s lives for the better.”
Working with a number of organisations tackling homelessness in Wales, Give DIFFerently provided people living and working in Cardiff with an alternative way of giving to those who are begging, homeless or at risk of homelessness. With cash payments on the decline over the last 10 years, with only 21% of current transactions made with cash, the campaign used an innovative contactless pay point, located on The Hayes, inviting the public to simply tap their card to donate £2. Over a three-week trial period this resulted in over 500 donations, using either the contactless giving point or text giving.
Managed by the Community Foundation in Wales, voluntary and third sector organisations can apply for grants from the Give DIFFerently fund from between £250 and £750. Grants are then allocated to help individuals who need it the most with 10% of the fund ring-fenced for organisations working with those at risk of Adverse Childhood Experiences.
Adrian Field, Executive Director of FOR Cardiff, said: “We are delighted to have worked together with Cowshed on this campaign to support people out of a cycle of begging and homelessness in Cardiff. Since the initial campaign, we are continuing to look at ways we can work with local businesses to facilitate a legacy of other contactless pay points and methods of alternative giving in the city.”