Cowshed launch a new way to Give DIFFerently to homeless people in Cardiff 

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Cowshed launch a new way to Give DIFFerently to homeless people in Cardiff 

Organisations tackling homelessness in Wales have come together to give the generous people of Cardiff an alternative method to give money and help move people away from homelessness, aptly named Give DIFFerently. 

Through a text to donate number, Give DIFFerently, which is being funded by the capital’s business improvement district, FOR Cardiff, provides people visiting and living in Cardiff with another way of giving to those who are begging, are homeless or at risk of homelessness. 

Donations will go into a fund managed by the Community Foundation in Wales, where individuals can access small grants that will bring about positive change at a crucial moment in their lives. From clothing or transport for a job interview to household items for a new tenancy, all the money raised will directly help people move away from homelessness. 

The initiative is being supported by frontline services in Cardiff including The Big Issue Cymru, Cardiff Council, Huggard, the Salvation Army, South Wales Police and The Wallich. 

Adrian Field, Executive Director, FOR Cardiff said: “From speaking to businesses and residents of Cardiff, there is growing concern about the homeless situation in the city and a strong desire to help. Working together with the organisations that are doing brilliant things to alleviate homelessness, we have created Give DIFFerently to make sure people living on the streets get the support they need, when they need it the most.”   

Cabinet Member for Housing and Communities, Cllr Lynda Thorne, from Cardiff Council said: “Cardiff is a very generous city and we know the public are concerned about the welfare of those they see on the streets. Street begging is on the rise and rough sleeping has more than doubled in the last three years. We don’t want people to stop giving, but it is time to think differently about how we make sure donations provide the right support to reduce the risk of repeat homelessness.” 

Mari-Wyn Elias-Jones from Community Foundation in Wales said: “Any donation made to this fund will go directly to improving a homeless person’s life for the better. The Community Foundation in Wales will ensure that these small grants go directly to individuals, helping people move away from homelessness and preventing a journey to it – from support purchasing household goods to helping them gain employment. This is a truly unique fund set up by likeminded organisations, giving the people of Cardiff an alternative way of giving, collectively working to reduce homelessness and begging in our city.”  

To give differently, text DIFF20 followed by the amount you wish to donate to 70070. For more information, visit


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